You know you’ve made it when people want to copy what you do. Or create a pitch-perfect spoof of it. Best Made Company have been featured on this site and in my book for their audacious use of justification marketing to avoid cognitive dissonance. Now, Re-Made company are calling them out.
It’s hard to argue convincingly against qualities that can’t be measured. That’s why Apple doesn’t talk about processor speeds, and Nike doesn’t talk about shoes. Instead both companies make reference to metaphysical elements in order to boost their brands.
Finally, psychological insight into something we’ve long suspected! Erin Buckels, Paul Trapnell and Delroy Paulhus surveyed almost 800 people, collecting measures of trolling behavior and psychological make-up. tl;dr = trolls are sadists and do it for the lulz.