You know you’ve made it when people want to copy what you do. Or create a pitch-perfect spoof of it. Best Made Company have been featured on this site and in my book for their audacious use of justification marketing to avoid cognitive dissonance. Now, Re-Made company are calling them out.
Category: Provide reasons
If you expect that users will be conflicted about the product or service you offer, provide them with many reasons they can use to prevent cognitive dissonance and keep their pride intact.