Nice write-up of Evil By Design sxsw talk on

Entrepeneur mag masthead

The user experience expert from Seattle was ready to reveal the ways companies use “evil” tactics to entice their customers. Of course, he didn’’t mean truly being evil, just understanding more about the little tricks that companies pull when designing their products – and the human psychology triggers that make those tricks work.

Read the full article – a nice summary of my Evil By Design SXSW talk – at