Recommended reading on persuasion, persuasive design and use of emotion to convince people to act.


Stephen Anderson Seductive Interaction Design
Dan Ariely Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty
Robert Cialdini Influence: The Psychology of Persuasion, Yes!: 50 Scientifically Proven Ways to Be Persuasive, and Pre-suasion
BJ Fogg Persuasive Technology and Mobile Persuasion
Jeff Johnson Designing with the Mind in Mind
Richard Thaler Nudge
Don Norman Emotional Design, The Design of Everyday Things, and Things That Make Us Smart
Herb Sorensen Inside the Mind of the Shopper: The Science of Retailing
Paco Underhill Why We Buy: The Science of Shopping
Susan Weinschenk How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What Makes Them Click?



Dan Lockton’s Design With Intent

Harry Brignull’s Dark Patterns

Stephen Anderson’s Mental Notes