Recommended reading on persuasion, persuasive design and use of emotion to convince people to act.
Books:
| Stephen Anderson Seductive Interaction Design | ||
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| Dan Ariely Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty | ||
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| Robert Cialdini Influence: The Psychology of Persuasion, Yes!: 50 Scientifically Proven Ways to Be Persuasive, and Pre-suasion | ||
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| BJ Fogg Persuasive Technology and Mobile Persuasion | ||
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| Jeff Johnson Designing with the Mind in Mind | ||
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| Richard Thaler Nudge | ||
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| Don Norman Emotional Design, The Design of Everyday Things, and Things That Make Us Smart | ||
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| Herb Sorensen Inside the Mind of the Shopper: The Science of Retailing | ||
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| Paco Underhill Why We Buy: The Science of Shopping | ||
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| Susan Weinschenk How to Get People to Do Stuff, 100 Things Every Designer Needs to Know About People, and Neuro Web Design: What Makes Them Click? | ||
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Blogs:
Dan Lockton’s Design With Intent
Harry Brignull’s Dark Patterns
Stephen Anderson’s Mental Notes