SXSW Resources

Attending SXSW Interactive 2014 in Austin, TX? I’d love to see you there!

I will be presenting “Evil By Design: Leading Customers Into Temptation” on Friday, March 7 at 3:30PM in the San Jacinto ballroom at the Four Seasons.

I’ll also be signing books at 5PM that afternoon at the book store in the Austin Convention Center, (4th Floor, Ballroom D Foyer). The book store will have copies of the book available, or buy a copy online and skip the lines. If you bought the e-book, I’ll sign an evil mouse sticker for you!

Want to know more about me? Read the interview that SXSW did for their Interactive Session Spotlight.

Here is an early version of my presentation – expect changes before the event!

The talk will focus on some key persuasive design patterns. The ones I’ll cover work by being deceptive, but as you’ll see, deception isn’t always bad.
If you miss the talk, check out my Persuasive Design courses on LinkedIn Learning.

The full talk description, from the SXSW site, is…

“I’m going to show you how to make your customers happy using techniques that are normally employed by the lowest of the low; con-men, pick-up artists, used car salesmen, and as-seen-on-tv marketers.

You’ll learn that it’s OK to deceive people, and that in fact we do it all the time already. Using examples from the web and the real world, I’ll show that not all deception is bad. In fact, there’s a continuum from evil, through commercial and motivational to charitable deception. Customers themselves are often complicit in the deception – they *want* to be deceived!

Rather than the futile task of trying not to deceive, instead ask what your motives are for deceiving. Learn the design patterns, notice when they are being used against you, and most of all, when you design products make sure you are deceiving for good, not for evil.

This is a lighthearted yet serious dissection of dark patterns with a focus on the ethics of persuasive design and practical tips for delighting customers.”