iPhones and other high-end smartphones are desirable enough, small enough, and sufficiently publicly accessible that they have created a whole category of crimes, now described as “Apple picking.” 11,447 Apple products were stolen in New York City alone in the first three quarters of 2012. I wrote in the pattern “Create desirability to produce envy”… Continue reading Smartphones so desirable NY State Attorney General gets involved
Category: Manufacture desirability
An object has to be desirable in order for envy to work as a motivating force.
Skylanders and the power of collecting a set
Wired magazine has a humorous article on the power of the Sklyanders franchise. Skylanders is a kid’s computer game with add-on extras. You purchase a real-world figure and place it on a USB reader (sorry, “Portal of Power”) to add the player to your copy of the game. Different players have different skills and powers,… Continue reading Skylanders and the power of collecting a set