I recently wrote a piece on Amazon’s tech book store blog to promote the book. It turns out that Amazon use many of the design patterns in the book, and mostly for good (or at least commercial) purposes rather than with evil intent.
Breakage is the industry term for the dollar value of unredeemed prepaid items. Breakage can be big business for retailers who offer gift cards. Gift cards are a win-win proposition for retailers. Customers tend to either never redeem gift cards they have been given, redeem only part of the card, or spend an additional 15–40 percent in the process of redeeming the card.
That meant I could draw from Amazon’s own site to create examples for the blog entry. You can read the whole thing here. Do you think I was being too sycophantic?
Justin Davis and Brian Altano at IGN made a video play-through of a game that takes in-app purchases to the extreme. Super Monster Bros by Adventure Time Pocket Free Games, written by Mario Casas, is potentially playable without purchasing extras, but the frequency of the purchase requests, their persistence, and their high prices are all aimed… Continue reading Scam games designed just for in-app purchases
Amazon announced today that it has introduced Amazon Coins, a token-based economy for use in their Kindle Fire app store. Although customers get up to a 10% discount for buying Amazon Coins in bulk, that discount is actually likely to lead to them spending more money, not less, on Amazon’s app store. You must buy Amazon… Continue reading Amazon Coins – new token currency, same old issues
Wired magazine has a humorous article on the power of the Sklyanders franchise. Skylanders is a kid’s computer game with add-on extras. You purchase a real-world figure and place it on a USB reader (sorry, “Portal of Power”) to add the player to your copy of the game. Different players have different skills and powers,… Continue reading Skylanders and the power of collecting a set