Frederic Paul at ReadWriteWeb discusses the issues that can occur when companies start mining your social data. Phillips have an internet-connected toothbrush that knows how much you brush your teeth. What if your dentist had access to this information? What if your insurance company had access and denied a claim for a filling because you didn’t brush enough?
My favorite quote (by Beth Comstock, CMO of GE):
“If you’re in business, you need social because it will get you closer to your customer… Feedback – that’s a marketers dream.”